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Our Story
Growing up, I was often told, “Girls shouldn’t wear that.” “This isn’t for you.”
But fashion, for me, is freedom – a way to tell your own story. So, I started Vkriti – with no big budget or giant team, just a vision and the courage to start small.
What We Stand For
Vkriti, meaning naughtiness in Malayalam, is for girls who own their boldness. We create timeless yet fearless pieces that blend Indian grace with modern energy. And the rest? I’ll leave you to experience. Looking forward to seeing you become one of the faces of Vkriti.
Who We Are ?
Hey There! It’s Sneha, Welcome to the house of Vkriti, where every outfit is handpicked with Indian boldness and designed to make “Har Nazar On You.”
How It All Started
During my graduation in Delhi, I spent countless weekends roaming Sarojini Nagar and dreaming of starting something of my own. I even explored wholesale markets like Jaipur, Surat, and Gandhi Nagar, buying tons of samples to test the quality.
But here’s what I saw – the same designs, resold everywhere, at different prices, with fabrics that barely lasted. I realized I didn’t want to build my dream on what everyone else was doing. If I couldn’t find something worth wearing, I’d create it.